How to build one yourself

Image for post
Image for post
Illustration by Eleonore Millet

A design guideline is a document that lists all the choices and conventions taken in the company, in order to keep the design and development team aligned. Being connected to, for instance, the design guideline, allows a given prototype to be developed faster and without complications.

Here is an example of what we defined in our guideline with my previous UX Lead:

1. Base unit

A base unit is an 8x8 pixel square. To create margins and padding, the base unit is scaled by two.


Example of a process to build thoughtful products

Image for post
Image for post
Illustration by Eleonore Millet

Definition — Ideation — Prototype — Test

Is there a right process?

In this article, I’ll explain my current product creation process, formulated during my experience as a Product Designer in a startup environment. It’s not meant to be the ultimate solution, but rather to be used as an example from which you can inspire yourself. The goal after all is to create a product that delights users, the process is only there to structure the path towards that goal. However from my experience, and especially so in startup environments, always be ready to change plans.

That being said, let’s…


Dark UX patterns in insurtech

Image for post
Image for post
Illustration by Eleonore Millet

A good UX has a direct impact on the user’s emotion, and as such, it also impacts the view of the company as a whole. If I had a dollar for everytime I heard someone say “The product is great, but the customer support is so bad it’s not worth it”, well, you know the rest. It sometimes happens that a company focusing on the business aspect will create inconsistencies in the product. In the best (or rather, more ethical case), these inconsistencies are mistakes. In the worst cases, they can actually be introduced on purpose, to push the user…

Lisa Kas

I do product design, management, research & strategy.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store